Appeal to health can help sell more peanuts

The lines of chestnuts and peanuts are being increasingly consumed by Brazil. After all, represent healthy snack option, since gathering beneficial properties to the body. The peanuts, for example, protects the cardiovascular system, is high in protein, unsaturated fat (good fat), vitamins and minerals. Added to this, the fact that the product be used in candy consumption of industrialized in the country, such as paçoquinhas, kid's feet and bullets.
The disclosure about the health benefits was one of the reasons for the industrial production of peanuts grow 10% in the last decade, reports the Abicab (Associação Brasileira da Indústria de Chocolates, cocoa, peanuts, hard candies and derivatives). Another point which collaborated with this expansion was the Pro-Peanuts, program created by the Association to ensure the quality of the grain-based products. According to its latest update (with data until September 2014), the result was a 92% rate of compliance with good manufacturing practices, which demonstrates the care in the production process.
Mindful consumption and the potential sales of peanuts, manufacturers have developed new items released different packaging and created new ideas of exposure to leverage even more the cute category. "Peanuts and their candy needs a planogram to increase visibility and, therefore, access by consumers," argues Luis Bartella, commercial Director of St. Helena, one of the manufacturers. According to the Executive, the product is still occupying alternative spaces at the points of sale, which leads to deceleration of the spin and loss of profitability.
Some networks already worry about exposing peanuts, chestnuts and walnuts in places noblest of the store, so as not to lose sales. The Sugar Loaf (Pão de Açúcar), for example, is an area at the entrance of several stores for products near the groceries sector, which stimulates impulse buying.
For Bertella, the retailer must take the jerk to work the peanuts and their byproducts more solid. "The retailer must take advantage of the period to stimulate consumption over the entire year," he says. To the commercial Director, you need to configure the best location and type of exposure, most appropriate campaigns and promotions, the most effective replacement process and point of sale materials of greatest impact. The Santa Helena, inclusive, maintains a shop-laboratory, at the factory in Ribeirão Preto, in which exposure models forehead and merchansing materials in order to help retailers and distributors. Simply request the support of the Integrated Service of customer service of the company.
The peanut and product-based products – like the Japanese, the eggs and spicy peanut-are consumed throughout the year as snacks, unlike peanut candy, which has peak consumption in the Jerk. According to Iboope's research, commissioned by Abicab, besides being genuinely Brazilian, the peanut is highly consumed in occasions of joy and celebration. This behavior can be exploited by the retailer to maintain steady sales throughout the year.