Searches for wine should rise up to 20%

The wine, drink used in the most varied celebrations since antiquity, they gain even more importance during Easter. With the goal of attracting the consumer, specialist houses throughout the State capital invest in innovations, particularly on labels that harmonize well with cod, a typical dish of the period. The expectation of establishments is that sales increase by 20% in comparison with the same period of last year.
The wine House, with two units in the Center-South region of Belo Horizonte, bet on new types of white wine. According to the owner, Andrew Martini, they tend to be the most sought after by best match with the Cod. He expects sales to grow about 10% compared to similar 2014 season.
Martini explains that, in order to achieve the estimate, the company invests in promotions. "We are with a reinforced stock and, therefore, have not yet felt the effects of the high-dollar, that will certainly raise the cost of imports. This will certainly be a tough year for the trade, but strive not to raise prices and we believe that this commitment helps retain customers ", explains.
The Manager also believes that the e-commerce company, launched in the second half of last year, helping to boost business. By means of the tool, the wine House has managed to expand its consumer market and gained customers in other States. "The brand has undergone a makeover and, thus, we have also included sales through the internet, a trend which has become increasingly strong in the Brazilian retail," he points out.
In Decanter in Savassi, the increase is forecast of 15% on identical basis for comparison. According to the sommelier Nelton Fagundes, March is typically the most profitable month of the first quarter. "The business traditionally earn breath after the Carnival, when most people have finished paying the typical costs start to the year and begins to prepare for the religious celebrations," says.
To captivate the old clientele and conquer new buyers amid a troubled economic scenario, the establishment grants discounts ranging between 10% and 30% in some wines. "Those who really like to not give up wine to enjoy them even in times of crisis, but realize that many are preferring those guys more into account," points out.
The Super Network Our also notes changes in customer behavior. As the Business Manager, Ardelean, most consumers prefer a few years ago, enjoy the vinho Verde from Portugal at this time. "But now he's looking for that guy that he likes and, at the same time, is on offer," he says. The cellars of the company's stores have more than 600 labels, being the great novelty of this Easter are the wines of the region of Sicily.
Our Super, however, maintains the optimism and provides increase sales by up to 20% in comparison with similar period of the previous year. "We designed this rate because we're very confident regarding the news that prepared", justifies Oliveira.