Thursday, November 30, 2017

Sparkling consumption reacts and animates wineries

Brazilian wineries betting in the last quarter to stop the drop in sales of domestic sparkling started yet in 2016. From January to October the industry's delivery retreated 1.9 percent compared with the same period of last year to 11.2 million liters, influenced by the economic crisis, by the advance of the imported and the delay in making retail orders for the new year, but it is expected to close at least 2017 s with the same volume registered in the previous year.
"We expect a balance with 2016 in volumes", says the Manager of promotion of Ibravin (Brazilian Wine Institute), Diego Bertolini. Last year sales were 10.1% indented front to 2015 due to the same negative factors this year and also the reduction in crop of wine grapes in Rio Grande do Sul caused by bad weather. For 2018, the Executive relies on a high of up to 5% thanks to the expected economic recovery.
The performance indices vary from company to company, but the average industry optimism is reinforced by the gradual improvement of the General numbers throughout this year. As the Ibravin, the first quarter to fall on the same period in 2016 was 17.1%, but decreased to 8.8% in the second and to 1.9% in ten months. Exports grew 17.3 percent from January to October, for 179,900 liters, but are still incipient.
The imports also had impact, favored by tax advantages on direct import by major supermarket chains or online stores, Bertolini says. Although the foreign growth is seen as normal in a booming market, practically doubled in volume until October of 2.6 million liters in 2016 to 5 million liters this year, and took some space from nationals. "More than 50% of the products arrive to Brazil for less than $2 the bottle," said Bertolini.
"It was a tough year," says the President of Salton, largest producer of sparkling wines from Brazil, Daniel Salton. According to him, with the retail downturn delayed in about a month the requests, which typically begin to come in at the end of September, and by October the company accumulated a fall of 12 percent in sales to 2.9 million liters. But, after that, the winds have changed and he expects to close the year with 5.4 million liters, 5.9% over 5.1 million liters of 2016.
The expectation of producers is closing at least 2017 with the same volume registered in 2016. A radical turn in the performance rate in final stretch to 2017 is possible because, in General, the last quarter accounts for up to 60% of the sales of the company's sparkling. As well as most of the wineries, the Salton also kept prices virtually unchanged since last year to give breath to the business and, to 2018, if economic recovery is confirmed, she hopes to get back to the levels of 2015, when he sold 6 million liters of sparkling.
Jerome's basement, which produces premium sparkling, with prices starting from R $60 the bottle at specialty stores, should close the year with the same 430,000 bottles (equivalent to 322,500 liters) of 2016. According to Director Daniel Joseph marketing, sales absorb all production, limited by the size of the selected areas for the cultivation of vines, but the billing should follow the pattern of growth of 15% to 20% in recent years due to the delivery of products more expensive.
The Perini House should terminate 2017 with growth above 30%, but acknowledges that the performance is a point outside of the curve in the difficult year for the industry thanks to "major awards" that expanded the spaces for the brand, says the commercial Director Franco Perini, without telling volumes. He said he also expects a better year for the industry in 2018, the most important was the recognition of the company's sparkling Muscat as the fifth best wine in the world by the World Association of journalists and Writers of wines and liquors (WAWWJ) in September.
In the cooperative Aurora Wine, the accumulated sales until October tied with the same period in 2016, in 2 million liters because the market was "withdrawn" and retailers waited longer to make orders, explains the Director General Herminio Ficagna. Even so, he expects a high of 4% to 9% in the full year with the strong increase of orders in the last quarter. "November is very good," he says.
The cooperative Garibaldi 10% increase has already achieved sales in the first ten months and expects to close the year at the same rate of growth for 2 million liters, says President Oscar Lot. According to him, the winery made more expensive product launches this year, in the range of R $60 and R $70 the bottle and has a slightly lower sales in the fourth quarter, around 40% of the total of the year.
Supermercado Moderno - 29/11/2017
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