Brazil continues to be the destination of investments of Hyundai group

The screw to the ship. The definition routinely used for the scale of operations of Hyundai in the world can also be seen in Brazil, which continues to be investment destination of South Korean giant.
Proof of this is the scheduled visit of the global CEO of the conglomerate, Sang-Ho Han, to Brazil to get to know closely the operations of the group.
"He should come and meet the country soon, given the importance of the Brazilian market," stated the DCI the President of Hyundai Elevator, Jong Gab Park.
The Division invested $ 65 million in an elevator factory in São Leopoldo (RS) to meet the demand of the housing market. The projection of the company is to achieve at least 10% of marketshare already next year in this segment, which includes concentrate around only five local manufacturers.

"We have the expertise of most modern lifts in the world, so we can compete on price and quality. Let's conquer customers ", says Park.
Hyundai Elevator will act in new construction and repair segment also. According to Park, one of the most important contracts for the company in the country is already closed: a batch destined for Olympic village in Rio de Janeiro, where will the 2016 Olympics.
"We believe that this will be an excellent opportunity to display our products", says the Executive. The package will contribute substantially to the Division of Hyundai raise its market share.
The South Korean array decided to invest in a manufacturing operation in the country in mid-2008. The project contemplates meet, besides the Brazilian market, the entire Central and Latin America. The manufacturing unit of São Leopoldo is the only outside of South Korea and China; another factory still under construction in India.
"The decision to settle in Brazil was based on a long-term scenario. Despite the momentary instability that the country, the array sees a lot of potential for the Brazilian market ", he says.
The Executive points out that the company is investing in training Brazilian professionals so that they can occupy managerial positions in the Division. In addition, the array is already studying for more contributions to its Brazilian subsidiary of elevators.
"In the next few weeks, we should receive an additional investment of more than $ 20 million to enhance our local operations", reveals Park.
Aggression
The aggressiveness of the South Koreans in business can be checked in the plans of the Hyundai Rotem, the Group trains Asian arm. The company decided in 2014 opening a factory in Araraquara (SP), a project that demanded a total contribution of $ 40 million.
The installed capacity of the plant will be of 200 cars per year. "We will enter the market to achieve 40% market share," said the President of the Division, André Han.
Sales of Hyundai Rotem in the first year of operation should reach $ 100 million to $ 150 million in the second year.
However, the goal of the subsidiary needs to go through a scenario from the financial downturn in public works in General. Han concedes that public investment in transport have taken out of the paper, but the Executive remains optimistic.
"Despite the backdrop of instability, the array has the conviction that Brazil is willing to invest in public transport", believes Han.
Promising scenario
Despite the retraction of the Brazilian market, Power Products Division of Hyundai decided to install locally for Assembly (CKD) light machinery for construction and also diesel and petrol generators. The operation is to take place through a Brazilian partner, to Emit, which already operates in 11 years ago.
"We have recorded increased demand for these products in the country for some time," says the CEO of Emit, Murilo Farias. And the decision could not have been taken in a more propitious moment, since the risk of energy rationing should boost sales of generators.
According to him, the negotiations have been taking place since 2011 and the prospect of rationing was not contemplated at the time. "The decision was not taken because of the crisis. This is not a strategy for long-term and opportunism ", highlights.
The Brazilian company will continue selling their products, but will be the sole distributor of Power Products of South Korean company in Brazil. The projection of the Emit is to achieve a turnover of up to r $ 12 million Hyundai, in 2015. For the next three years, the goal of the group is Bill $ 50 million.
The Executive does not rule out, however, the local production of the machines of the Hyundai Power Products. "Depending on demand, we can evaluate that decision", he adds.
Fahmy said that not only the Hyundai, but other groups have an interest in investing here. "The company aims to expand its operations in the country," reveals. The Hyundai's Manager for the Division, Dongil Lee agrees. "The Brazil is a fantastic market, with its own characteristics that make it unique. Have the Power Products in the country is an accomplishment, "he says.