Nutella launches special packaging to honor cities

Special packaging of hazelnut cream and Nutella chocolate are coming to market, in an action made by Ferrero, owner of the brand, to honor six Brazilian cities. 350 g packs have labels that bring, in place of the word Nutella, the names of Sao Paulo, Rio de Janeiro, Belo Horizonte, Brasília, Curitiba and Porto Alegre. Products caps have stamps with icons of each city. In the case of São Paulo, for example, for the design of cable-stayed bridge Octavio Frias de Oliveira; in Rio de Janeiro, sugar loaf. Promotional packages can be found in markets and wholesalers of South, Southeast and Midwest for the suggested retail price of R $ 15,90. They will be sold until November or until the end of stocks. Mark says that the idea is to pay homage to other cities in the country in the future.