For pets products market ignores bad time and advances

The growth in the number of pets in Brazil-that's enough to 132 million-brings good business prospects. Of compounding pharmacies to kiosks with snacks, the market has good initiatives that appear facing the economic crisis.
It is estimated that the sector will grow 4 percent this year in the country. The explanation for the positive performance, even with the consumer market retracted, is that dogs, cats and other animals are considered members of the family. "It is very common to see couples who extend the arrival of heirs and end up creating ' kids ' of four legs," said the INN the founder of Pet Bonosso kiosk, snacks for pets allowed, Matheus Barros.
Founded in 2014, the operation sells snacks in fun formats like fried egg, carrot or chicken drumstick, which attract the attention of furry and their owners too. "It's like when a mother or father passes in front of a toy store and buy a souvenir. With pets, this haste to please also happens. The average ticket purchases is about $ 10, "he explained.
With two stores in operation-in São Bernardo Plaza Shopping Mall and Plaza Boulevard in São José do Rio Preto (SP), Barros explained that the business model became franchise this year and who has called attention to both the malls as potential investors. "In the case of the malls they are looking for us to offer a different option to its customers. We've had request of BRMalls and malls of the region of São Bernardo, where we already have a kiosk in operation, "he revealed.
By the end of the year the Pet Bonosso gets a new space, and for 2016 perspective is to expand the presence in the country. "Our projection is 10 units in the next year", says the Executive.
The prospect, says Barros, is raising as well the items sold. "We are negotiating with suppliers of ice creams, chocolate and beer".
Care
Pet Institute data show that Brazil today is the largest market of pet food (food) with moved $ 11.1 billion in 2014. Following appear the breeding grounds, which reached R $ 4.1 billion. The Pet Services industry Serv for pets, grossed r $ 3 billion. Have the Pet Vet (veterinary medicinal products) and the Pet Care (equipment and accessories for beauty and health) reached r $ 1.2 billion and $ 1.3 billion, respectively.
The results show that, more than feed and bathe, the health care of the pet also features and growth is in that niche that DrogaVET, compounding pharmacy operates. "We don't feel the crisis affect us. How we work with health and animals are part of the family, the consumption of drugs did not fall, "said the founding partner of DrogaVET, Sandra Schuster. With 26 pharmacies in operation, and the prospect of closing the February 2016 with 32, the Manager believes that the medicines handled grow because they are cheaper than those produced by the pharmaceutical industries. "They are economical as it creates the necessary doses for the treatment. The owner doesn't get on meds at home, "explained Sandra to the DCI.
For her, even with the consumer containing superfluous spending, health and quality of life for pets are of great importance to the client. "As much as expensive skirt, they not give up taking care of pets. Today the medicines with the highest demand are the dermatological treatments and, unfortunately, the Oncology ", explained the Manager.
Information
In North American franchise chain Petland, the differentiated service is what makes the network grow from 10% to 12% per month, even with a year of operation in Brazil. "In stores, consumers can find information needed for the creation of your pet. The name has inspired Disneyland, therefore more than buying products consumers, even if they don't have animals, you can play games and learn about them in stores, "said the Managing Director of the company in Brazil, Rodrigo Albuquerque.
With 17 units, the network has good profitability by selling accessories. "They represent 30% of revenues," said Albuquerque. The Executive also stated that the concept of the operation "is differentiated, and the purchase is a result of good service", by the end of the year the network can reach 21 units. "We're not looking for vets, because research indicates that investors who never had contact with the operation are more susceptible to success," commented.
The crisis does not seem to affect the Petland, since the network perspective is of r $ 500 per square metre (m ²) of sales. "The market average is $ 200 per m ² billing", emphasized the Executive. For 2016 the prospect is to reach 35 units and the conversion of flag has been structured by the company. "We are looking for entrepreneurs Has to meet the business and the conversion of flag can start from next year. Petland's goal is to have 302 units in five years.
Market
According to the Vice-Chairman of Commerce and services unit of the Office Pet Brazil, Nelo Marraccini Neto, the Government ought to look better for the sector. "He is highly taxed for not being considered a sector necessities," he said. Neto explained that the sale of feed for animals is what keeps the profitability of the operations even with the consumer containing spending. "The mark-up of food is high, business owners, even if you fall in the frequency of services groomers, maintains the operational health by selling dog food".
The entity designs that the industry may grow 3% to 4% real this year and that, by having an emotional appeal he is less sensitive to crisis. "We do not see companies in our industry being closed. They are families who take care of the operation and maintains the growth. Today only 4% are of the major networks, the remainder is of small entrepreneurs who are committed and have transformed the industry in the country, "he concluded.