Congraf develops the new cartridge Male Colony L'Occitane au Brésil

The L'occitane au Brésil, franco-Brazilian brand L'occitane group, has expanded its product portfolio with the launch of the male line Araucaria West, inspired by the dense and hot breeze of the evening in the woods of Pines. These characteristics contrast with the shadow of Araucária, whose majestic silhouette served as inspiration for the Visual artist Luiz Mendes create the illustration of the new products.
The new deodorant Cologne Araucária striking perfume presents with West Woody notes, a sophisticated version focused on men who are at their best time. The novelty has developed and manufactured by Congraf cartridge packaging. The boxes were produced on Cartonboard Speciala Triplex 300 g, printed in 5 colors on the back of the paper, which ensures greater opacity and translates exactly the product packed, so natural and rustic. The logo received special finishing of Hot Stamping Silver Premium Matte.
"The first project developed in partnership with L'occitane au Brésil, we received the visit of the brand packaging developers L'occitane en Provence, and together, parametrizamos since the knife until the print form. Our intention was to adapt the Brazilian needs, without losing the sophistication of packaging produced in France. This is only possible thanks to the development of packaging technology investments, which the Congraf made in recent years. In this way, we work with templates custom patterns according to the needs of each client and use the models as the basis for new designs, keeping the required parameters ", says Cesar Costa, Packaging Designer of Congraf.
Through this service, you can also submit the Customer packing in 3D, with or without art, including Assembly of the cartridge and inserting the product.
"The Congraf works since the beginning of the L'occitane au Brésil and, therefore, already has experience in print cartridges, in view of the particularities of our brand," says Edson Futino, Coordinator of the packaging Department of the L'occitane brand au Brésil.