Whirlpool may announce to retail price increase of their goods

Whirlpool went on to inform the major retail chains in the country that you will need to make a further increase of prices of their goods since earlier this year, and if the retail network if position against the increase, the company informed that should reduce production to defend profitability.
Two large appliances chains heard by the report of the economic value in recent days have received the warning from the company at the end of last year. If you cut production, the Whirlpool can reduce some expenses and with it, trying to balance the higher pressure of costs tied to the dollar to lower demand for its products in recent months. Moreover, by reducing rate of production of certain categories, the supply of these products fell and with it, the price ends up having to climb.
Retailers, Whirlpool says it has verified a higher pressure flat steel industry, which has requested adjustments 6% to 8% to its customers in the sector of household appliances, on account of the recent rise of the dollar. Whirlpool asks right now 5% increases to 7%.
Despite speculations of retailing, João Carlos Brega, Whirlpool's President for Brazil and Latin America, does not recognize these dealings. According to him, the company does not have a fixed price. The negotiations are made on a case by case basis taking into consideration aspects such as volume and type of products purchased through the network. "We are not the villains of inflation, are victims," he said.
The results report, the company's costs with raw materials and indirect materials rose 6.4% between January and September, reaching r $ 3.9 billion, and the sum of stocks of finished products rose 14% to r $ 646,5 million in the same range, below the pace of consolidated revenue growth.
The company has lost profitability in the country. From January to September, Whirlpool reported in results report which recorded net income of r $ 464,2 million, below the r $ 582,4 million in the same range as of 2013. In 2014, the profit accounted for 6.8% of net revenue of the company, down from 2013, when the net margin was 8.9%.