Campari of Brazil enters the segment of branded Bulldog Gin

The Campari of Brazil expands its portfolio with the distribution of the British superpremium Bulldog Gin. Agreement signed by the Gruppo Campari in 2013 ensures the distribution and marketing of the brand in various countries, including Brazil.
Launched in 2007, the Bulldog Gin was developed with an innovative attitude in a traditional and conservative segment of Gin. Developed by Anshuman Vohra, former banker from JP Morgan, which acquired his passion for drink at a young age when he enjoyed Gin tonics with his father. Inspired by their travels around the world, Vohra, with the help of his master distiller, developed the blend of botanical 12 originating from eight countries that guarantee to drink its unique taste and harmonious.
The Gin is packaged in an elegant black glass bottle of 750 ml, with direct decoration (ACL-applied ceramic label). The neck of the bottle has a protrusion which refers to a collar (reference to the Bulldog brand, a breed of dog of British origin).
Bulldog is a super premium gin, authentic, high quality and emotionally attractive for demanding consumers around the world, "says Vohra.