Liquor sales fall in the first quarter

The sale of alcoholic beverages fell 3.4% in volume in the first quarter of 2017, as compared to the same period in 2016, according to Nielsen.
The fall is less than that of previous months — at the end of last year, the retraction was 4.4%. "There is Still, however, a clear perspective for growth," says Daniel Souza, of the consultancy.
"The consumer didn''t stop drinking, but in addition to consume less, switched to other brands," complete Shams. The segment most affected was that of distillates. The marketing of whiskey, for example, decreased by 11.3%.
"That benefited from the cheaper options, including the whiskey in our brand, whose sales had high double digits in the first half," says Walter Celli, Executive Director of Suntory in Brazil Beam.
One of the ways the manufacturers found to keep loyal customers during the recession was the adoption of smaller containers, says Flavia Molina, Director of Pernod Ricard in the country.
Among the alcoholic beverages, rum was the single thread audited by Nielsen that registered positive variation. The category also benefited the retraction of more expensive items, like the vodka
.
"We had a 5% growth in net sales of cachaça Ypióca group in our fiscal year [ended in June]. Is a product that gained momentum with the crisis by having options that fit every budget, "said Alvaro Garcia, Director of Diageo.