Pestle recasts visual identity and creates power range

The Pestle reformulated the visual identity of their packaging of coffee. With a more modern design, the company wants to assist in the identification of products in the portfolio. In addition, it created a scale of strength of grain, which is emblazoned on the back of packages. The traditional model has 8, the intense force receives 9 degree and the release extra strong has 10 degree. The version with reduced caffeine also suffered changes and gained new name. The Pestle is now the Pestle Decaf Flavor Decaf and is sold in packaging in blue color.