Sami surpasses expectations in sales in 65%

Hail surpassed the expectation of sales of World Cup-related articles at 65%. The company's partnership with Panini, on exclusive sale of Premium album Box of baseball cards of the tournament, was responsible for the success. More than 800 thousand kits were sold, in addition to 50 million cards and 250 events organized trading exchange in more than 30 stores.
Since the beginning of the first games, the company is performing the action, Deals with thrashing of promotional discounts of up to 60% on products. The titles on the universe of football and the works of authors who share experiences in the world and curiosities on the topic were also featured in retail and e-commerce.
Among them, is the publication of Editora Saraiva, "Sports Review-Dramas, comedies and tragedies of seven world cups," written by Nelson Motta, with the seal of the Benvirá. Another highlight is the book "the importance of football", in which Edson Arantes do Nascimento, Pelé, examines the world that marked his life and proposes ambitious goals for the sport.