Sale of book rises above inflation in 2017

Deteriorated since the beginning of the crisis, the book market surged to 6.15 percent in turnover last year, an increase of $98 million R before 2016. Since the annual survey of this thread began to be held in 2013, this is the first time that the balance sheet presents positive data above the cumulative inflation in 12 months.
The numbers are ' Research Panel book sales in Brazil in 2017 ', from Nielsen BookScan in partnership with the National Guild of Book Publishers (Snel). In addition to the advance in recipe, the market also sold about 42 million of copies in 2017, 4.55% above the volume of sales in relation to seen in 2016.
"The year of 2017 was marked by the regularity of the market. The industry is breathing, walking with her bare legs and seeing solid growth, "says the Manager of Nielsen Bookscan, sonal Bansal. The data from the sales desk of bookshops, e-commerce and retailers of small and large cities of the country, identified even though much of the industry revenue is compromised due to the high level of competitive retail discounts. In all, the book market billing was R $1.70 billion in 2017 but if sold by the cover price, the figure could reach R $2.19 billion.
With this, the average discount was 22.09% market in 2017. Among the 500 best selling titles in Brazil, where many are new releases, this value triggers even more, to 28.09%. If the average price of the book was R $40.31 in 2017, in the Top 500 that will value the R $32.94. According to Borges, sacrificing the recipe is the tactic retailers to try to sell more.
"I consider that this high rate of discounts is fault on both sides of this chain, but more by the retailer. The best-selling titles are coincidentally the cheapest and biggest discount in the market. The more the book sells, it is cheap, "says Borges.
Date of 2017, every month showed high revenue, being the period from Black Friday the second smallest increase – up just the first period of the survey, in January. The reason, according to the scorecard, it is aggressive discounts on date, 28.08%.
"We're in an environment where the book is depreciated. He got 40% cheaper in the last ten years. It was a strategy of the editors to try to ' popularize ' book, but unfortunately it didn't happen, "said the Chairman of Snel, Marcos da Veiga Pereira.
Shows that, the study ' Brazil ' reading Portraits, Instituto Pró-Book, identified that 56% of the brazilian population declared himself a reader in 2015 – larger proportion among children of 11 to 13 years (84%), but only 26% had bought a title within three months before the pesq research. According to the IBGE, the number of bookshops in the country fell from 35.5% to 27.4% between 1999 and 2014.