Homemade cake sale grows during World Cup

When working with the sale of 16 flavors of homemade cakes and minibolos, through stores and franchise, in addition to partnerships with caterers and hoteliers, the company "back home" celebrates a warm period in business. The brand accounted for 10% increase in sales in the month of June in one of the shops of São Paulo. Created two years ago and with three stores, of which two in São Paulo and one in São José dos Campos, brand highlights the performance of the World Cup with optimism, because of the record number of unity in Vila São Francisco, which sold about 210 cakes a day, being the junior partner back home Fernando Mello pointed out that in the days of Brazil's games unit went on to sell more than 140 cakes in just three hours. "Our daily sales prior to the World Cup was 120," he said.
As the Executive, the revenues of approximately $ 52 million will be invested in the new store the network this year.
The other stores of the network also had a considerable increase in its turnover. The estimate was that these numbers would increase with the end of the World Cup approaching. "With the World Cup final, many preferred to enjoy the tension at home, it avoided streets and bars full of fans," says Fernando.