Cream Honey ice cream renova visual identity of their packaging

The Honey Cream, more ice-cream industry in the Midwest, launches the new ice-cream packaging lines Take Home, special and traditional. The visual identity is much more attractive and modern. The goal is to renew its strategy in the market and increase its communication with consumers, investing in new colors and a new layout of braces for packagings of Special and traditional lines. The pots of ice cream from 2 liters, cars-Honey Cream chiefs, were the chosen ones to imprint the new concept.
On the way out of the traditional white pots to embrace vibrant colors such as gold (special line) and Red (Traditional Line), the Honey Cream wants to enable new sensorial experiences to consumers, promote greater closeness with audiences of all ages, facilitate identification of the product at the time of purchase and help consumers remember and buy a product that gives you satisfaction. With the new colors and layout of braces, the packs are faithful to products, recognized by the taste and quality.
"The chosen colors and the new layout of braces allow for even better viewing of products at points of sale, translating, efficiently, all the quality of the product and also the competitive performance of the company. Packing Honey Cream is new, but the unparalleled flavor is the same, "says Helen Santos, marketing manager of Honey Cream Ice cream. The new packaging can already be found in 3,200 thousand active sales points in Goiânia and in more than 15 thousand active sales points in Brazil.