Thursday, September 28, 2017

Mr. ice cream doubles presence and want 3 stores per month in 2018

São Paulo-aiming to earn R $1.5 million in 2017, the Mr. ice cream franchise network began a process of expansion that aims to open four units until the end of this year, in an investment estimated at R, $900,000 and at least three operations per month in 2018.
Despite the breakthrough, the plan to ensure greater market presence is not today. Created in 2014, the company more than doubled in size this year, from four operations in 2016, to nine stores by the minute. The result of this, the billing, which was R $800,000 last year, must register R $1.5 million this season; the move boosted thanks to the acquisition of the brand by the Opportunity in 2016.
"As much as Brazil is going through a crisis, ice cream comes in against it. Revenues in the segment ' same ' stores only increases every year, "says the Manager of operations and Group training Opportunity, Rodrigo Panichelli.
Present in the inner cities of São Paulo and Minas Gerais, ice cream works with 90% of the inputs of Italian origin, but is not considered a gelateria-model that sells ice cream, prepared fresh daily. "In recent years, we have seen that the ice cream they're trying to bring something new to the consumer. Our ice cream is not considered a gelato because gelato is reflected every day and placed on shelves to sell, he has a more traditional format, "comments.
However, the ice creams are handcrafted, produced by the founder of the brand and master gelatiere, Leandro Sambini, who has already invested in other businesses in the area, but always had as main objective to work with an ice cream parlor of the premium line. With about of 300 approved flavours, ice cream also sells popsicles, Mexican-palettes that fell into disrepute in the market-and cafes, to maintain profitability in the winter.
"We try to innovate in the palettes, however this line had a very big fall. Now, we are launching four new options of milkshakes ", he adds. Today, the investment in a brand franchise demand some R $150,000.
DCI – 28/09/2017
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