Brands of cachaça miram tourists on copa

The manufacturers have promoted marketing actions to leverage the international projection of the drink, whose exports account for only 1% of the volume produced. The Pernambuco Pitú invested r $ 1 million to inaugurate a museum about the history of cachaça in Vitória de Santo Antão (PE), in addition to promoting wine tasting drinks in stores of Rio and São Paulo. The company Mullër, owner of the cachaça 51, launched a packing and reinforced the distribution in cities-world venues. Already the Cachaça 51 investie in merchandising in the American television series The Big Bang Theory, betting on the American market.
Cachaça market
In Brazil, the booze suffers from the competition of vodka and whiskey, although it is still the most consumed distillate. According to Nielsen, retail sales of liquor in the country last year increased by 4.9%, to almost $ 6 billion in 2012. In volume, however, was decrease of 3.6%. The vodka, also last year, surged from 4.8% and the Whiskey, of 1.5% by volume. (Economic Value)