MultiGrip ® revamps visual identity and presents new packaging for the market

MultiGrip ®, Lemsip indicated to relieve the multissintomas the flu and colds, launches new packaging on the market. The brand has opted for change to make their products more Visual, more attractive layout, and for which the benefits were in evidence to facilitate the time of purchase.
Among the news acquired by changes are:
New logo: before MultiGrip ® was written with lowercase "g". Now, the letter becomes upper case increasing the visual appeal of the brand.
More direct indications: indications on packs will be presented more clearly and directly, facilitating the understanding of the consumer about what the product offers.
MultiGrip ® family display packs: will be disclosed the entire line of branded products on the back of each package, aiming to show consumers the complete portfolio of MultiGrip ®: capsule, oral, oral solution in solution drops and grainy paracetamol.
Alignment of identity: all products will have the same visual line to facilitate the consumer recognizes the MultiGrip ® family at the point of sale, in any presentation.
New packaging MultiGrip ®
New packaging MultiGrip ®
"Changes in the packaging of MultiGrip ® were designed to make life easier and make you more comfortable at the time of purchase, are sometimes technical terms contained in the indications of medications confused. In addition, with the new alignment of family identity MultiGrip ®, we reinforce the visual appeal of the brand to highlight the product before the competition, "says Renato Suzuki, Group Manager of OTC brands of Takeda.
MULTIGRIP ® IS A MEDICINE. DURING ITS USE, DO NOT DRIVE OR OPERATE MACHINERY, VEHICLES FOR ITS AGILITY AND ATTENTION MAY BE HARMED. IF SYMPTOMS PERSIST, THE DOCTOR SHOULD BE CONSULTED.
Takeda: http://www.takedabrasil.com.br