Mercedes-Benz Sales reaction records

"We are no doubt in time difficult and atypical on the market of trucks, so it's difficult to make any predictions, but we should keep sales on average still high in relation to the past decade." So Philipp Shiemer, President of Mercedes-Benz Brazil and Latin America, evaluates the current performance of heavy commercial sales in the country. When in doubt, he keeps the projection of fall around 10 percent this year, but admits that the scenery has improved after the Government took steps to unlock funding by Finame/PSI, the BNDES. "There is no more problem of Finame, now what's missing is the economy grow, because the trucking business is closely tied to the advancement of GDP," says the Executive.
Schiemer bet in a market of 135 thousand trucks this year, which would leave the average since 2010 in 152 thousand units/year, which is quite ahead of the average of 78 thousand in 2000 and 45 thousand in the Decade of 1990. "It's not bad, it could have been worse, but is below the growth potential of Brazil", he says.
Despite the retraction jpa virtually established this year, Schiemer points out that there are several factors that ensure the future growth of sales of trucks in the country. It highlights the sectors of agribusiness, construction, wholesaler and retailer as the main drivers of the market in the coming years. "We must also consider that the age of the Brazilian fleet of trucks is high and one day we should have a plan for renewal," he says. Second calculates the Executive, a renewal program could increase the market between 20 000 and 30 000 units/year.
"We are not discouraged, we believe that the market for trucks have high potential here. The bidding for ports, airports and roads should bring more business, "he says. "The Government agreed to take steps to adapt the financing of Finame. But that comes after buying decision, and it only happens when the economy grows. Unfortunately, the Country is growing below what you need ", summarizes.
Second Gilson Mansur, Director of sales and marketing for Mercedes-Benz, the sales have already started to heat up after the measures that unlocked Finame concessions. "After a very weak first quarter, there has been a reaction this month. Now the Finame is no longer desculpara not to sell, "he says.

Mercedes-Benz launches Econfort package
News entering the Actros and Axor heavy and semipesado Atego
Mercedes-Benz incorporates from July in their lines of heavy trucks and semipesados the Econfort package, which adds several new technologies to increase fuel economy and comfort of the driver on board. The offer is the first fruit of promised investments of r $ 300 million that the manufacturer makes the period 2014-2015 to include new technologies to their families of commercial vehicles.
"There are 40 novelties will be released until July on the Actros, Axor and Atego, with the goal of offering the best TCO (total cost of ownership, the acronym in English) of the market with consumption reduction and maintenance intervals," explains Philipp Schiemer, President of Mercedes-Benz Brazil and Latin America. There are some optional equipment, but most of the Econfort package will be included in trucks without elevations of prices charged currently. "We need to have all that competition has the same value or even less when possible", explains Gilson Mansur, Director of sales and marketing of branded trucks in the country.
The top-of-the-line model extra-heavy Actros, for already quite complete, was the least incorporated Econfort items. The main novelty is the new axes HL6 and full-size HL8 the wheel hub, which reduces drag and can reduce fuel consumption by up to 3%, depending on the type of operation. The news also decreases the maintenance cost with 50% increase in the range of oil changes, which rose from 120 thousand to 180 thousand kilometers.
The air conditioning at night and the cabin "megaspace" are the attributes to make it more comfortable driver's life long routes, something that has become strategic for most carriers – with the lack of professionals currently faced, comes out ahead of signings who delivers trucks more comfortable.
The heavy Axor also incorporate several Econfort items. Among the main are the cabin air control suspension (another solution to make the trips more comfortable), new axles, interior renovated and the automated Exchange Powershift reprogrammed. According to Mercedes, with the new software designed exclusively for road conditions in Brazil, the trading of marches were 10% faster. Working on sets with new shafts, consumption reduction can reach more than 5%. As optional, the Axor can also embed pneumatic rear suspension. "With this package, in fact we are relaunching the Axor" says Schiemer.
Finally, the semipesado is the model 2430 Atego won Econfort package efficiency. The cabin was significantly more comfortable bed for the nights with a king size bed (also introduced in the Actros and Axor). With the new shafts and the exchange rate, according to Mercedes Powershift the truck now has the highest torque of its segment, and so can carry 453 pounds more than the nearest competitor.
Mercedes-Benz also highlights the Fleetboard system to offer the line of trucks from the second half of the year. The equipment includes tracking with integrated Blocker to electronics of the vehicle, individualized report generation performance-per-driver and diagnosing problems remotely (Remote Diagnostics). The automaker promises that operating costs can be reduced by up to 15% with the use of telematics.