Salton Winery highlights classical labels for Easter

Considered a bellwether for the industry's winter sales, Easter always reserve excellent opportunities to choose fine wines and semi-sparkling wines to compose the supper to commemorate that date. So much so that for that period, the Salton foresees a growth of 12% to 15%, in comparison with the same range of 2013. This time, wine and sparkling wine lovers, will find the Salton Classic Cabernet Sauvignon or Merlot or the Classic Salton Salton Classic Tannat, accompanied by cups in different packaging, and who will be in the main supermarket chains, hypermarkets and specialized emporiums from the second fortnight of March.
"Easter sets industry movement, by volume of sales, which is generally positive, and also anticipate some preferences of consumers in the coming months, mainly for the winter. Come to think of it, always seek to offer wine labels that are among the best known by the public, in addition to working a few typical wines and semi-sparkling wines, Demi-season, "says Kamla Slaifer, Sales Director of Salton Winery.
In Salton Winery, Easter period sales represent about 10% of the company's revenue. And, according to the Executive, the main challenge is to increase consumer choice in wine that currently keeps per capita consumption of approximately 2 litres per year. "In addition to the kits, also prepare ad hoc tastings retail networks partners with yearning to reach out to people even more enjoyment by wines and sparkling wines. Thus, we will continue contributing to demystify choice, consumption of these drinks and occasion for a growing group ", points out.
Chosen wines for Easter kits make up the Classic line of Salton, one of the most honoured by consumers, because the approach more easily from the universe of wine, with suitable content and aroma to the beginners of this tasting, and also because they are labels ideal for meetings between families and friends, for celebrations, among others.