The peanut plan marks a growth of sales by 30% with the games of the World Cup. The optimism is based on a survey by Ibope commissioned by Associação Brasileira da Indústria de Chocolate, cocoa, Peanuts, hard candies and derivatives (ABICAB), which noted the preference of 66% of Brazilians for the product to be consumed during get togethers and meet with friends.
The manufacturer Dori expects grow in volume 30% in manufacturing its line of peanuts. The Santa Helena, in turn invests in sale of savoury and expands its product portfolio for the event with investments in promotional kits and themed gifts with the expectation of 25% increase in sales. The Agtal provides a 30% growth in consumption of your items.
Mundo do Marketing - 31/03/2014
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