Kernels does homage to Tarsila do Amaral on the label of the Gamay 2014

Miolo Gamay, first red wine of the vintage 2014 submitted by Miolo Wine Group, is a tribute to Tarsila do Amaral. The company traditionally invests in creative labels of Gamay, and this time, following the line of fabrics signed by Brazilian artists, the most important elected Kernels work of artist Tarsila do Amaral to illustrate its label: "Abaporu, which symbolizes the Brazilian Modernist Movement.
A novelty is also present in the contrarrótulo of the Gamay 2014. It was developed a QR Code that, when scanned, offers the option of reading in Portuguese, Spanish and English. Due to the large number of foreigners who are in the country for the 2014 World Cup and following the world trends of communication, across platforms, mobiles the Kernels will give its clients access to information about Tarsila do Amaral and his work.
Through the QR Code you can also buy the product directly from the online store of Crumb and share information about the work of Tarsila do Amaral on social networks. The development of packaging and digital action are signed by Zorzo strategic Design.
The Kernels elaborates the Gamay following the French concept "beaujolais nouveau", which marks in France and in more than 200 countries, the arrival of the new crop. The wine is prepared by the traditional process of carbonic maceration, in which entire ferment grapes (in curls) in tanks. The ideal temperature for your consumption is 10 C to 12 C. "It's a red that must be tasted cold. It's a summer drink, scented and cheerful, ideal to be consumed on the beach, at the pool and in so many Brazilian towns characterized by warmth, "says the Chief Executive Officer of Kernels, Adriano kernels. The Gamay is a lightweight framework with features to be consumed young, within the same year of preparation.