Wednesday, September 04, 2013

Motorola and google launch cell phone Moto X in Brazil

SÃO PAULO-Motorola has launched, on Tuesday, 3, its main smartphone model, Moto X, for the Brazilian market. Presented last month in the United States, the smartphone is the first device developed by Motorola after the purchase by Google, for $ 12.5 billion, was completed in May. The phone arrives in two weeks to the Brazilian market, for $ 1,799.
Moto X comes to fight with the most expensive of the shelf, devices like the Samsung Galaxy S4 and the iPhone 5. One of its strengths is its voice recognition system that comes with ability to understand the Portuguese of Brazil,? including accent?, as explained Renato Arradi, product manager at Motorola.
The recognition of gestures and movements is also one of the attractions of the Moto X. the phone recognizes situations where the user is (in a meeting, driving, sleeping) and change settings automatically, how to enter silent mode or read messages on speakerphone. It is also possible to trigger the camera of the Moto X shaking the device twice.
Another highlight of the Moto X arrives at the Brazilian consumer only in 2014. This is the Bike Maker, an option to customize the finish of the Moto X, choosing from a wide variety of colors and materials such as wood.
The Brazil will only receive a version of the phone, with storage to 16 gigabytes (GB). Abroad, there is also a 32 GB. But the appliance does not allow expanding that capability with an external memory card.
Evolution
The launch event was attended by Guy Kawasaki, Motorola's consultant who worked for years at Apple and Steve Jobs. He is also the author of books and specialist in technology trends.
Asked about whether his biggest enemy would be Apple or Samsung, Kawasaki gave the second option as reply:?They are market leaders, have the same operating system that our and infinite money.? For him, the Apple is no longer reference to innovation.
The Declaration gives a measure of the ambition of the project Google/Motorola. The company, which had 22 percent of the global market in 2006, today's behind. In the first quarter, had 1% of sales of smartphones. The information is from the newspaper O Estado de s. Paulo.
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