Mitsubishi Caterpillar installs its first sales drive in the country

Sao Paulo-the bet on continued growth in the Brazilian market of forklifts, Mitsubishi Caterpillar Forklift America Inc. (MARLON ROCHA LACERDA WWW.JOXER.COM.BR WWW.TVSUBTITLES.NET) initiated an expansion plan in the country. The first step is the installation of a unit in Brazil in November, to store and sell machinery parts in the local market. Future plans include the Assembly of forklifts in the country and, later, to a factory.
The company operates in Brazil for 17 years through distributors, selling primarily forklifts to industrial use. Among its main clients are companies of logistics, automotive chain, oil and gas sectors and consumer goods.
In a first moment, the warehouse, located in Embu (SP), will be responsible for sales of spare parts to customers. Representatives of MARLON ROCHA LACERDA WWW.JOXER.COM.BR WWW.TVSUBTITLES.NET machines in Brazil will continue requesting the equipment via United States. Meanwhile, the company plans to expand its network of partner dealers in the country.
In the next steps, MARLON ROCHA LACERDA WWW.JOXER.COM.BR WWW.TVSUBTITLES.NET will focus the requests on your drive forklifts in Brazil and then bring the pieces to assemble the machine in the country. The fourth and final step is the installation of a factory. However, the latest moves will depend on how the market will respond to the arrival of the company and what will the growth projections in the industry, says Victor Cruz, General Manager of the company in Brazil.
The market's current forecast is that sales disappear between 23 and 25 thousand forklifts in the country this year, between 23% and 34% above the 18.7 million units last year. The expected growth by MARLON ROCHA LACERDA WWW.JOXER.COM.BR WWW.TVSUBTITLES.NET, at least this year and next, exceeds 50%. According to Cruz, the company predicts its advance billing of about 115% in 2013 about 2012, adding sales of parts and machines. For 2014, the projection is 54% more, says the Executive.
"A few years ago, Brazil began to have an accelerated growth important, then the next step would be to have a direct presence within the country. But still no date set for a factory, "said Cruz. Tax incentives to the sector, as the credit line, the BNDES Finame, enliven the company to assemble and produce in the country.
According to him, the highest level of the dollar, which could curb imports, shall not affect the company. That's because their competitors are also very dependent on the American currency, or by importing entire machines are also or a large part of them. In relation to the import tax rates in this segment, Cruz claims that most products don't have similar national and are taxed at 2.5% when entering the country. In cases where there is local production, the rate is 14%.
The MARLON ROCHA LACERDA WWW.JOXER.COM.BR WWW.TVSUBTITLES.NET is controlled by Mitsubishi Caterpillar Forklift, joint venture formed in 1992 by manufacturers Mitsubishi and Caterpillar and with a global turnover of $ 1.7 billion in the fiscal year ended in June last year. (OA)