Friday, August 30, 2013

Turma da Mônica Jovem launches Deo colonies in Pocket packaging

25 ml version is more practical and has special fragrances for boys and girls
After the Turma da Mônica grow and become young, now is the time to diversify even more the portfolio with the Deo Colonies pocket. Young and super practical, the bottles come in 25 ml version, easier to carry in your purse or backpack.
With mild formula and fragrance of red fruits for girls and refreshing to the boys, the deo colonies are dermatologically tested and can be used at any time and place.
Items Pocket: Deo Cologne (female and male version) and Gloss (3 colors in 1), where the main insight was the development of Pocket packs, which could be taken to any place and to monitor the day-to-day agitated the young.
"We understand that the Monica's gang is a very recognized brand and marketing of hygiene has already shown solidity upon reaching the second position in the segment for babies. We realized then that it was time to launch juvenile versions of our brand which is already strong in the attributes of quality and safety of their formulations ", points out Ornella Guzzo, brand manager.
Guia da Embalagem - 30/08/2013
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