Pavioli Celebrates 45 years and redraws packaging

The Pavioli, specialized in the production of fresh pasta, pasta to pizza and snacks of wheat to the South and Southeast regions, celebrates its 45 years of experience with new packaging. The redesign of the brand and the new concept of packaging were created by Santo Expedito and publishing Design and received vibrant colors.
"We want to connect our consumers with our tradition, giving more brand identity," says the marketing manager of Pavioli, Mely Kaufmann Kulpa. For the Director of Santo Expedito, Claudia Machado, the brand changed to accompany the consumer and fit your expectations. The packages were given a more contemporary and attractive design with striking colors ranging from magenta to lime green. "Remodeling goes beyond aesthetics, we want easy viewing between the products and facilitate the connection with the audience of Pavioli," he says.
For the packaging of Paviolitos, Santo Expedito and publishing Design featured the artists ' production of Fescher Neoilustração. The five flavors (onion and parsley, Bacon, Churros, cheese and traditional) were illustrated in the cartoon style, creating strong identification with the target audience of kids products. The packages are provided by several companies (Erplast, Kangaroo, Shellmar, Plastrela and Videplast).