New middle class boosts convenience stores, says Sindicom

In 2012, the convenience stores at gas stations in the country registered a 14.7% in 2011 as a result of the rise of class C, according to a survey of the National Union of fuel and lubricant distribution companies (Sindicom). In 2012, the almost 7 thousand convenience stores at gas stations in the country had a turnover of r $ 4.9 billion.
According to Flavio Franceschetti, Sindicom consultant, the emerging class C have strong synergy with the convenience stores, in a vision different from that of previous generations for whom the shops to gas stations meant few products and high prices.
"The new middle class sees the convenience. Their were virtually priced out emerging consumption of value-added goods, and when were enabled already been reborn with the demands of contemporary consumers who consider the modern convenience stores a new alternative, which offers comfort, convenience, speed and proximity, "said the consultant.
He stressed that part of this growth can be credited to the presence of women consuming in convenience stores.
"The advancement of female presence, we can predict that before the end of the Decade will be women on a par with men in frequency in stores," he said.
Another positive indicator on the growth of convenience stores, according to the consultant, is the increase of 6% in 2012 on average ticket, $ 8,47 compared to r $ 7.99 in 2011.
The consultant explained that the thread has high growth potential: of 40 thousand gas stations in the country, only 20% have convenience stores, while in Chile they are present in 40% of the posts; in Argentina, in 50%; and in the United States, at 80%. Countries such as Germany and England offers an even higher percentage of sentaam presence of stores in gas stations.
Of Sindicom-related, Ipiranga is who has more convenience stores in their posts, 1,377 AM/PM stores, followed by BR, BR Mania stores com765; the Raízen (Shell), Select stores, 743 of Ale, with 214 stores warehouse. The rest are not associated with the Sindicom flag.
São Paulo is the State that have convenience stores in combutíveis posts: 2,189. In the State of Paraná are 757; in Rio Grande do Sul, 681; Santa Catarina, 540; Rio de Janeiro, 396; and Mato Grosso, 374. These are the five States with the largest number of stores.
The food service-power out-of-home market-accounts for 20% of sales of convenience stores, while the remaining 80% are of responsibility of pixados products by cigarettes, followed by beers, non-alcoholic drinks, bomboniére, ice cream, snacks and biscuits, and spirits.