Natura Watercolor renews its portfolio with new packaging, colors and formulas

The Brazilian makeup line the country's best-selling * translates the beauty of Brazilian women in a mixture of colors, tones and textures
According to data from Euromonitor, Brazil is the 3rd largest world market of makeup with revenues of $ 3.5 billion in 2012, behind only the United States and Japan, respectively. Currently, 51% ** of Brazilian women use makeup, and 78% *** of sales in 2012 were concentrated in the direct sales channel. The Brazilian women seeking news on makeup, new colors that follow the trends and fashions and new textures with more technology and innovation.
Are 71 products with nice textures and light formulation in contemporary packaging which enable the woman coloring her face, highlight your way be colorful with all power of your creativity. "For Natura, the makeup goes beyond color, is a way for women to express themselves and get to know each other, to reveal its beauty. Natura Watercolor values diversity, therefore, brings products for all skin types and tones, with a variety of textures and colors, from the soft and the vibrant, classic to the most modern of, "says Liliane Lima, marketing manager of Natura's makeup.
Packaging
With new organic and sophisticated design, Natura Watercolor brings new products and formats for the new illustration on the cartridge, in more sustainable packaging. With a collage of elements that reflects the personality of the brand, the illustration refers to culture and nature with a creative mix of ethnic elements of contemporaneity.
Products
Natura Watercolor throws a portfolio to meet the tones and mixtures of the Brazilian woman with a great variety of colors in your line, especially in products for the preparation of the skin. The net basis offers 8 colors: two for fair-skinned, one for yellow-very common in Brazilian and Oriental brunette – three for average skin, one for black and one for brunette. Its formulation is indicated for all skin types, especially for mixed and oily, particularity of Brazilian women. Thinking about it, the line also brings the 3:0 pm 1 Base that can be used as a base and corrective and already offers the compact powder finish. In addition to the bases, the line brings compact powder in 6 colors ranging from light beige to Brown café.