Friday, July 12, 2013

Doritos honors nightclub in packages

For the first time in 50 years of existence, Doritos, Pepsico's snack brand, uses another brand in its packaging.
It was during the launch event of the new Doritos packaging layout in Brazil (see news).
The Green Valley, Camboriu (SC) where the event was held, was honored by the brand with a Special Edition. The packaging was green and had the logo of the Club.
The action happened to celebrate winning the title of "Best Club in the world" in the list of the Top 100 Dj Mag Club, which was a made of Green Valley unheard in the Americas.
The flavor of the Special Edition, the SweetChili, is also unique. 25 thousand promotional units were produced.
Embalagem Marca - 10/07/2013
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