ADIDAS EXPECTS SALES RECORD

In 2014, Adidas hopes to achieve its new sales record in the football category: 2 billion euros. "The Fifa World Cup is the ideal stage for presenting our company, brands and products. Adidas is the number 1 company in world football-in sales, innovation and brand visibility. With the World Cup, we will once again strengthen our leadership and share our passion for football with fans from all over the world ", says the CEO of Adidas, Herbert Hainer.
In Brazil, Adidas expects solid double-digit growth in 2013 and 2014, driven by mega sporting events. In Latin America, the group performed extraordinary performance in the last decade, determined by the strength of the brand, which grew sales in the order of two digits every year since 2002.
As a sponsor, supplier and licensee of the official Fifa World Cup adidas will produce again the official match ball of the competition and provide the equipment of the referees, volunteers and gandulas of the largest sporting event in the world.
From mid-2013, Adidas will have a steady stream of product launches its new line of products, developed especially for the 2014 World Cup. "We will take advantage of the World Cup to prove our great expertise in football and show the fans the creativity and cutting-edge technology that Adidas offers, highlighting again our leadership in innovation. We have created technologies that help players and teams to exceed their potential, creating the best products for athletes. For the World Cup, Adidas will be once again a step ahead, "says Senior Vice President of Adidas Football, Markus Baumann.
Over the past few months, Adidas has obtained great achievements in football: Lionel Messi was named the best player of the year for the fourth consecutive time by the Fifa Ballon d'Or Award, Chelsea FC won the Uefa Europa League and FC Bayern Munich was recently crowned winner of the Uefa Champions League. In the Confederations Cup 2013, four of the eight participating teams are equipped by Adidas: world and European champions Spain, the winner of Asia, Japan, the winner of Concacaf, Mexico and the leader of the 2013 Africa Cup, Nigeria.
To celebrate with the fans on Brazilian soil, Adidas will also take the excitement around the Cup to football fans from all over the world, through its retail outlets and its digital communications, with a strong focus on social networks.