Sadia launches frozen for children

Sadia, mark of the BRF, launches paulista Healthy ready meals line Mini Chefs, unprecedented in the segment of frozen products. Developed specifically for children between three and nine years, the novelty offers meals adapted to the infant palate.
The line's portfolio consists of four flavors: chicken Risotinho, chicken and vegetable Escondidinho Screw and colorful Macaroni and Ball.
Available in individual packages of 250 grams, are products of fast preparation – taken from the freezer directly to the microwave, get ready in six minutes.
According to the Director of marketing for meat unit of the BRF, Eduardo Bernstein, "the choice of the State of São Paulo in Brazil to receive this news came by the wide acceptance and demand for ready meals in the region, accounting for 28.5% of the Brazilian consumption in market volume". The expectation is that the marketing of the line be extended to other States.