Natura launches with less plastic packaging

Natura officially launched yesterday am line, with products that have sustainable design the flagship.To do so, invested $ 100 million in machinery intended solely for the production of the product packaging of the new line, which usam77% less plastic in their composition and are more flexible, allowing the use of soaps and moisturizers literally until the last drop. The body care products and hair begin to be sold next month, in the catalog. The goal, in addition to providing environmentally friendly packaging is to invite consumers to think about the environmental gains.
"For many years we offer and encourage the use of refills, vegetalizamos our formulas, use ingredients from renewable source. The line adopts an integrated, thinking I am considering and questions every step of the process, always seeking the recovery of which is essential to provide maximum pleasure and quality, reconciled with the best alternatives for the reduction of waste and environmental impact. It also generated an economy in the process, which has enabled us to offer the most economical prices ", says Fabio Pellicciari, Director of Business Unit I Natura.
In addition to the manufacturing process of packaging allow reduction in the emission of pollutant gases, the company also worked on the creation of formulas with the fewest ingredients, without colouring agents, which reduce the use of water in the process. In addition, all products follow a single olfactory line.
The fragrance was developed by Veronica Kato, Natura's own perfumer, in partnership with international experts perfumers in everyday products. The result is the reduction in product prices. The liquid soap, for example, will be sold at R$6,70 and moisturizers, the average price of R $ 10.60.