COUNTRY LEADS RANKING OF RETAILERS MORE ATTRACTIVE MARKETS

The poor performance of the Brazilian economy, which grew just 0.9 percent last year, was not enough to reduce the attractiveness of national retail. For the third consecutive year, the Country led the ranking of the most promising developing markets for investments in the retail trade, according to a study done by the American consulting firm a. t. Kearney.
What underpinned the performance of Brazil was the good result of the retail trade, which grew 8.5 percent last year, according to the Brazilian Institute of geography and statistics (IBGE). For this year, the consulting firm projects a growth of 11% of retail, guaranteed by investments in expansion, by organic growth of businesses retailers, by an increase in consumer confidence and the improvements in infrastructure before the 2014 FIFA World Cup and the 2016 Olympics.
According to the consultancy, the market. Brazilian luxury has attracted several foreign brands that are making investments in the country. "Luxury malls such as JK Iguatemi, São Paulo, and the Village Mall, in Rio de Janeiro, served as a platform for the launch of several international brands in the country, such as Valentino, Miuccia Prada, Miu Miu, Goyard, Sephora, Gucci, Lanvin, Van Cleef & Arples, Bare minerals, Topshop, Dolce Gabbana and Nicole Miller &", points out the consultancy.
Ranking. The study evaluates 30 developing countries and considers 25 macroeconomic variables and retail specific to draw up a list of the most promising countries for investments in retail trade. In this year's version, which takes into account data from 2012, Brazil and Chile remained in leadership and deputy leadership, respectively, ranking. Following are Uruguay, China, United Arab Emirates and Turkey.
China lost, a position, fell from third to fourth place. Even so, the think tank points out that it is impossible to ignore this market that is growing at a double-digit rate each year. The United Arab Emirates and Turkey rose significantly in this year's list. The Mexico climbed seven places in the rankings this year and India lost nine positions, according to the consultancy.
Diversification
"Several sectors of the Brazilian retail are doing important investments, not only supermarkets but also drug stores, construction shops and fashion."