Packaging of item shop to babies uses innovative features

The baby goods store Outfits presents its new packaging Shanon, whose structural and graphic design is signed by the Office Between Management, Design of & Joinville (SC). The packaging structure refers to the figure of a bear, a character in the children's universe. The handle eliminates the need for secondary transport bags. The accessory, composed of handle-satin and a teddy bear, makes an action of olfactory marketing through a flavoured, present within the piece. When unbound from the cartridge, handle behaves as a keychain or hang ornament. It can take different forms, according to themes or seasonal dates.
After the process of reformulation, the contractor has obtained positive results that impacted in different ways in the business. Among them, the Assembly time of packaging, which were decorated by craftsmanship, and that was drastically reduced.
The Shanon sells products for children from 0 to 3 years in three shops located in Florianópolis. The new packaging has been developed through the project Opens/Sebrae, a Covenant which subsidizes the development of packaging for MEPs.