Owner of Jack Daniel's invests in tequila brand in the country

With worldwide revenues of $ 4 billion in 2012, Brown-Forman began a series of actions to increase their participation in the Brazilian market, which earned him $ 60 million last year. The strategy is focused on promoting the tequila el Jimador ". For this, the mark closed partnership with the network of restaurants Sí Señor.
"We want to unseat the leader of sales in Brazil. In Mexico, we are the number one. In Brazil, will not be different, "said the President of the Brown-Forman in Brazil, amateur de Carvalho. The network Sí Señor, which receives about 70 thousand clients per month, currently has 11 own houses in São Paulo, ABC, Campinas and Rio de Janeiro and has just inaugurated the 12th unit at Alameda Santos (SP).
The network expansion plan also contemplates the opening of most other 4 houses up to 2014.
In addition, the el Jimador is promoting throughout the year numerous actions with consumers on the internet. "Our target audience, mostly young people, are all connected. It is important to be in this virtual environment, "said Carvalho. The agency that assists the Broun Forman in this digital project is the Filet.
In addition to working the image of tequila, Broun Forman is preparing news for brands "Jack Daniel's and Finlandia Vodka" ". According to the President of the company in Brazil, the brands are getting a big investment for the national campaign. "But, cities like São Paulo, Rio de Janeiro, Belo Horizonte and Fortaleza end up getting a larger amount of money. In Brazil, the brand Jack Daniel's already has a significant stake in the whisky market. The goal now is to consolidate more and more, "he concluded. The drinks are activations in nightclubs and also receive digital content to entertain with Internet users.