Jeans ignore crisis and sales grow 7.9%

Brazilian jeans industry was not immune to the crisis in the textile industry and clothing, but overcame the adversity. Grew 3.5% by volume of 7.9% and parts in Billings last year. Segment sales totaled r $ 7.3 billion. Meanwhile, the national clothing production shrank 5.5% in volume and advanced only 2.5% in gross sales.
Datta Naik, Chairman of tissue manufacturer Santana Textiles, says that the thread gained good momentum in recent years because the jeans have turned work clothes of the new middle class. On average, each Brazilian purchase seven pieces per year, including pants, skirts, jackets and other clothing. In addition, the pressure from imports is small in this segment, because Brazil has a competitive offer of denim (Indigo Denim) and denim (jeans). The higher cost of production of these fabrics are cotton, a commodity, not the labor. "This takes away the competitive advantage of Asians", explains Marcelo Villin Prado, of the Institute of Industrial Marketing.
Innovation also explains in part the good performance of the jeans industry. The "skinny" pants, tight, has been keeping as national preference, especially by women. Therefore, the industry has been behind solutions to make the most comfortable jeans and gave great impulse to the production of elastane yarns.