Car sales retreat, but revenue rises

Even with the drop in sales of cars, the automakers ' revenue grew r $ 1 billion this year, as a result of changes in the pattern of consumption of automobiles in the country. In front of a notable inflection of the demand for higher value-added products, with advances in motorization and the level of equipment of the vehicles, the Brazilians are, on average, paying $ 1,000 more in buying cars.
A survey made by the consultancy Oikonomia, based on the 15 most brands sold in the Brazilian market, reveals that the average ticket went up cars. The amount paid, on average, for each vehicle went from R $ 44.6 million, between January and October of 2012, to $ 45.6 million in the same period this year. This allowed the sector offset the recoil greater than 1% in sales and raise to $ ECU 131.3 billion revenues accumulated during the first 10 months of this year, 0.75% more than the r $ 130,3 billion a year earlier.
Little cars prices soared in 2013-inflation measure at dealerships stood at only 0.6% between January and September, according to a survey made by the Agency Self-evaluation. The difference between volume and revenue is due mainly to the sophistication in the pattern of the vehicles marketed in the country.
Despite the industry downturn, the market has clearly evolved into a second level within the segment of compact cars, the largest in the country. The cars more spacious and equipped, with strong design appeal, are gaining ground of Spartans more models that are in the "gateway" of the automotive market.
Traditional Gol (Volkswagen), Uno and Palio, both of Fiat, follow as the most sold in the country, but lost to space the releases made by the competition to fill this new track, called "premium compact" by some of the industry executives. The main models launched under this concept-ranging from HB20, Hyundai, Onix, the General Motors (GM), the Etios, Toyota, the new generation of the Fiesta, Ford, 208, the Peugeot-already account for nearly 14 percent of car sales this year. Not for nothing, except to Peugeot, all other assemblers of these releases can improve your sales in the year.
In addition to bringing a new kind of design, these cars have added to the popular market items previously available only to a restricted audience such as multimedia systems and on-board computer. At the same time, there is an evolution in the overall consumption of equipment of comfort such as air conditioning, and security-even under the law which makes it compulsory to production vehicles with airbags and antilock brakes.
All this transformation is changing the concept of car popular in Brazil. 1.0 motor cars, for example, are no longer the most got their plates for some time. Today, more than 62 percent of auto sales are above this engine, as shown in figures from Fenabrave, entity that represents the car dealerships. Already out of the compact segment, follow in high sales of SUVs, minivans and pickups. Similarly, rent of luxury brands like BMW, Mercedes-Benz, Audi and Land Rover are advancing at a pace of two digits in 2013.
Of course this new consumption pattern has a price and, therefore, the auto industry still manages to improve its revenue during times of slowing sales as the current. But thanks to the rise of income, the availability of credit and tax incentives from the Government, the consumer is today easier access the best vehicles. On the other hand, the rise in consumption, which put Brazil among the four largest automotive markets in the world, opened the way for the introduction of new vehicle technologies. "The natural tendency of the consumer is to get better products, to provide satisfaction and status," says Raphael Gallant, an analyst at Oikonomia, to justify why the Brazilians are spending more on cars.