Smartphone turns Board machine

In 2010, when Thomas Davidoff, Gabriel Abdalla and Thomas Farah were strolling through the streets of San Francisco (USA) encountered a payment format that drew attention: in a small shop, a device attached to a smartphone turned the device into a machine for card payment. A seed of entrepreneurship has been planted in the minds of executives who now formalize the arrival of PagCom to Brazil.
The pilot phase has ended with 500 customers at the end of last year, and are now 4.5 thousand registered throughout Brazil. The idea is to reach three million users by the end of 2013. "The discovery of this product was totally accidental. But as we love technology, we are willing to bring it to Brazil. We came back and we started working on the project, "says Farah, Director of new business for the company. It took two years and a value not informed of investment for the device to enter the Brazilian market.
The main objective is to meet professionals who do not have a fixed location, such as taxi drivers or consultants, and thus feel difficulty in taking the conventional card machine from side to side.
The devices are called I-SW and I-SX and are ready to accept the four major flags of world cards, Visa, MasterCard, American Express and Diners Club International. "We are starting to implement the culture in Brazil. Really people still have doubts, especially about security, "says Farah.
How to use
To turn your smartphone into a machine you must pay a membership fee of R $ 9.90 and download the application from PagCom, available for Android and iOS devices. To make the sale, makes professional login with username and password, enter the value and passes the card into the reader attached to the set in order to capture card data. The customer must enter the security code and the SOCIAL SECURITY NUMBER to complete the payment, you will be sent a proof of transaction by SMS or e-mail. You can also print a receipt of sale with a PagCom Pocket printer.
The fees for using the payment system via smartphone range from 3.75% to 7% of the transaction can be negotiated according to the company's revenue or service provider.