Monday, January 28, 2013

iPad makes three years between changes, crisis and promise of longevity

The iPad completed three years on Saturday January 27. The first tablet with commercial appeal to avenge on the market — we must remember the purpose of Microsoft, about ten years before, and the attempt of the same product in 2006, with Nokia — brought a wave of undeniable changes in industry and in how they consume technology. Some products and peripherals simply lost their reason to exist.
And now, three years later, it might be clear to verify an identity crisis of the original product, with 9.7 inch dimensions. It must not be forgotten that Steve Jobs, killed in 2011, completely dismissed the idea of a seven-inch tablet, like the products of competitors who are inspired on the iPad to gain that market, with the justification that they were not ergonomic enough to allow a nice user experience. Behold, a year after his death, the manufacturer comes with the iPad mini. And more. the younger brother is generating more attention than the first-born.
There are less than ten days, leaked information that Apple had asked that the Sharp, your supplier of fabrics, reduces the production of conventional iPad displays minimum levels as a way to give an account of the production of the component to the iPad mini, size your success. According to TecMundo, the Macquarie Research Company estimates that the sale of traditional fall 40% iPads in the first quarter of this year.
"What will matter more is not whether the iPad mini will steal iPad market, but if the family of products offered cover the demands that exist. Apple would be much more vulnerable in the mini that is with him. If both have profitability, great. Opens a dangerous flank, on the other hand, does not meet a market where a competitor his is, "mused Arthur John Catto, Superintendent of the Eldorado Institute, referring to the Samsung Galaxy Tab and its line.
According to Catto, the disruption brought by the iPad is undeniable, but the moment of leadership for innovation has passed. "Apple has gained two years of lonely space between the contestants, while the companies were trying to meet that market", compared. What does Jobs would think of this?
The end and the beginning Regardless of the iPad/iPad mini, there is no doubt the effect of the product on the market. Oscar Burd, President Succes and columnist of CRN, is very clear which technologies are supplanted by the iPad — and which were born thanks to its appearance. Among the list are related by him:
Netbooks: for mobility with low processing and typing compromised if there is a product with much more interesting look and touchscreen interface? Lost, netbook.
Keyboard: "the mechanical movement of the ' teclinhas ' ended. a few years ago, many spoke not to abandon the keyboard, because it is not acostumariam. But who says this today? ".
Brokers: Here, the specialist was keen to stress that these tools are, nowadays, "integrated with whatever type".
Videogame interaction: With the tablet, it is clear that the activity before the exclusive of videogames and consoles today is taken to any place — and with more interaction than before.
Hybrids: Without the concept of iPad, ever would arise the ultrabooks and laptops hybrids, which combine the use of conventional computer with touch screen.
Phablet: the phablet is the category that lies between smartphone and tablet with screen size varying between five and six inches. The idea is to add a mix of experience of both products, with the best of each.
Flexible screens: on account of this addiction to touchscreen interaction brought primarily by products like the iPhone and consolidated with the iPad, the need for new readings of screens was a natural consequence. Have you ever imagined a flexible touchscreen used as bracelet?
In evaluating Burd, is hard to imagine that a great break of products out of the space created by the iPad in the coming years. "But what will revolutionize the industry is the delivery of services to the user."
According to the expert, the access to the information of the users and the suggestion of ideas that facilitate your life will be the big deal in this step. "If I get in a city, I want the phone system to help me choose the best place to stay, or the route with less traffic to where I'm going", he commented.
Brasil Econômico
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