Diaper consumption drops, yogurt and razor blade in Brazil; see ranking
7/5/2017 -
In times of "short money" and high rates of unemployment, the Brazilian began to streamline the buying and replacing some similar products cheaper or even for other categories.
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New concept of space conquest in Barbershop played Brazilian beauty market
5/11/2017 -
A survey conducted by Euromonitor International company points out the growth of 7.1% of male beauty market in Brazil, in 2015. The forecast is that the same percentage of increase stays until 2019, putting Brazil on top of the market. A decisive factor in the growth of this demand was the birth of hipster culture and style "lumbersexual" or the famous "lumberjack".
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Gillette launches first subscription Club for shaving
1/10/2017 -
The P&G brand of razors has just released the Gillette Refill Club, a new model in the form of repurchase for consumers who prioritize convenience. The platform, which is the first Club of Gillette blades signatures in Latin America, is starting its activities in partnership with the Home, Refill in São Paulo.
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Shaving items by internet sales threaten mark Gillette u.s. retail
6/24/2015 -
The growing sales of razors and shaving appliances online are imposing challenges the world leader in the sector: the Gillette brand. The online market for shaving products barely existed a few years ago, but in 12 months ending in May of this year, almost doubled in size. Turnover in the period $ 263 million, according to estimation of the Slice Intelligence, a market research firm.
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BIC LAUNCHES EPILATOR SOLEIL
9/17/2014 -
The company continues investing in the segment and now brings the country the Epilator female BIC Soleil. The product has three blades, movable head, double-stranded lubricant of coconut milk and vitamin E, according to the BIC.
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New cartridge for Bozzano
8/18/2014 -
The change follows the new corporate positioning: "way: careful Boy Man".
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Gillete develops special blades for the male body
8/7/2014 -
Gillette has developed a new line geared especially to remove the hair from the surface of the male body. The Gillete Body has rounded shape and three blades which rely independently on springs that adjust to varying degrees of pressure.
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Packaging of the new line of male care of Bozzano, are more young and modern
7/31/2014 -
Bozzano, mark for 67 years takes care of the habits and customs of male beauty, relaunches its portfolio and presents news on pre-and post-shave, deodorants and hair modelers. All renewal follows the new Bozano positioning: "way to kid. Beware of man ", which reinforces the brand's tradition and presents their evolution, with more modern products, new formulations and packaging.
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Cosmetic cycle launches Gold kit in packing that merges the texture of leathe...
7/16/2014 -
In recent times, the male interest increased greatly when it comes to men's care products. In the last five years were 18.3%, leaving the Brazil into second place in the ranking of male products sales, just behind the United States.
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Limited Edition perfume Kaiak wins a bottle with matte finish
3/12/2014 -
Launched in 1996, Kaiak makes an authentic and inspiring invitation to man to move the body outdoors, to live a moment of connection with yourself, to get in touch with its potential.
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Bic launches new disposable Shaver
1/13/2014 -
Precursor in the segment of disposable razors and shavers's second largest company in the world, Bic expands its presence in the segment and launches the BIC 3, present in two versions, Acqua and Intensity. The company that democratized shaving with the production of the first disposable equipment on the world market (BIC Sensitive), currently has an annual production of three billion blades.
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Gillette Venus presents Malibu for summer
12/18/2013 -
Gillette launches three promotions to publicize the new blade focused on female audience, the Venus Malibu. The first action will take a consumer with the right to an escort to attend the electric trio of singers Ivete Sangalo and Claudia milk, Carnival in Salvador.
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