Soft drink tax comes into force in the United Kingdom
4/9/2018 -
The United Kingdom applies from this Friday (6) a tax on sugary drinks to reduce sugar consumption among youth and childhood obesity, which continues to grow in the country.
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Refrigerants must present new sales downturn
10/9/2017 -
The Brazilian market for soft drinks, which have shrank 6.1% in 2016, will close this year with a fall of 4.6%, dropping to 11.5 billion liters. The estimate is part of a study by research firm Mintel.
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PepsiCo''s profit Grows to $ $2.14 Billion
10/5/2017 -
PepsiCo announced today (04) that had net profit of $ $2.14 billion in the third fiscal quarter (ended September 9).
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Coca-Cola launches turbocharged version, with 50% more caffeine
9/15/2017 -
A turbocharged version with more caffeine and a reduced amount of calories is the new bet for Coca-Cola, which in recent years has been struggling to launch products and trying to stem the loss of customers.
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The Health Ministry will propose tax increases to sodas and juices with sugar
9/14/2017 -
BRASILIA-the Ministry of health will present the Government a proposal to increase the taxation of sugary drinks, such as fruit juices and soft drinks.
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McDonald''s opens first store in São Paulo
7/28/2017 -
Amid the explosion of hamburger stands and craft a crisis that hit the power sector outside the home (the stores open more than a year were discharged from 0.3% in nominal revenue in 2016, well below the 6.29%) inflation, McDonald''s attempts to reshape to ensure your space – which comes in Brazil, with decreasing the advancement of Burger King and Subway.
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Heineken will terminate distribution partnership with engarrefadores of Coca-...
7/25/2017 -
MEXICO CITY-Mexican Coca-Cola Femsa, the largest bottler of coke in the world, announced on Monday a high of 11,5% in net income for the second quarter, benefit from increased revenue and growth of operations in South America.
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AB Inbev Purchase liquor Manufacturer Hiball
7/24/2017 -
Anheuser-Busch InBev (AB InBev NV) follows the same strategy of the soft drink giant in search of companies producing soft drinks healthy.
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Coca-Cola tries to win space in Guarana
6/19/2017 -
Coca-Cola Brazil put on the market in recent days a Guarana soda Fanta, branded with the bold goal of achieving leadership in the category, something that never got with the Kuat, on the market for 18 years. The attempt is made at the time the soft drink market shrinks 8.9%, according to data from Nielsen.
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Regional brands extend national vocation
5/18/2017 -
Too discussing the glocal term to refer to companies with global structures and regional performances. Looking at Brazil, many regional brands are proportionally similar: are linked strongly to a particular region, but for a successful digital marketing strategy, or by good communication combined with distribution, managed to win national proportions. A study developed by the HSM Experience shows that regional brands are strong for work with proximity and maintain cultural identity.
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Coca-Cola FEMSA Brazil marks presence on APAS Show 2017
5/3/2017 -
São Paulo, may 02 2017-Coca-Cola FEMSA Brazil, largest bottler of Coca-Cola products in the world by volume of sales, participates in the 33rd edition of the APAS Show 2017, largest trade fair worldwide supermarket, which will be held between 2 and 5 may in the Expo Center Norte, in São Paulo.
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PepsiCo grow in profit and revenue
4/27/2017 -
The profit of American food and drink manufacturer PepsiCo registered 41 percent advance in the first fiscal quarter ended March 25, for $1.3 billion, compared to the previous year. The company''s revenue totaled $12 billion in the period, advancing 2 percent compared to the same quarter of the previous year.
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