SulAmérica strikes Back and back to exploring regional markets

SulAmérica insurer will re-explore regional niches in the health sector. Focusing on small and medium-sized enterprises, the first square to receive the new offer is Rio de Janeiro. The company's offensive, which occurs amid the expansion of regional operators, such as Hapvida, to traditional markets such as São Paulo and Rio, must advance to other regions. The strategy includes diverse partners. In Rio, the firstborn of the "regional family" is Rede d'or. More risk The regional portfolio will be priced about 20% more attractive than the entry products of SulAmérica, and initial value of R $132.00. To prevent the fear of market analysts from confirming, with increased costs and accidents, the insurer's strategy is the adoption of technology and new methods of remuneration, based on diagnoses, for example, and not just the traditional model Fee-for-service, in which operators pay the amount of procedures made. Health and Endpoint The strengthening of SulAmérica in the sector also has as a backdrop the company's strategy of consolidating increasingly as an insurer with a focus on health, a segment that already accounts for more than 70% of its revenues. After selling the portfolios of large risks and capitalization, the group, controlled by the Larragoiti family, would have exclusive contract with an international insurer to dispose of the operation of Automobile and elementary branches, which would go until August Next. The possibility of conversation with Allianz does not come from today. Other insurers are also watching. Wanted, SulAmérica says it doesn't comment on market rumors.