Cabify will retire Easy app and promises contribution de US $20 mi in the country

The Spanish mobility company Cabify announces on Wednesday, 26, that will retire the application of Easy, Brazilian startup of taxis per application that bought in 2017. From the next update, the Easy app will incorporate the look of the Spanish program. The brand, however, will live as the taxi service within the Cabify, which is going to invest US $20 million in Brazil in the next five years to compete in front of rivals like Uber and 99, who have dominated the market. For now, both applications will continue to function simultaneously – and will have the same look, until drivers and users are all migrated to the Spanish platform. It is a process that should happen over the next few weeks and be closed in August, says the company to the state with exclusivity. With the investments, the company also intends to double its technology team in Brazil – the Spaniards do not reveal numbers at all, but will depart from the team that played the development of Easy around here. "Brazil has skilled labor to help leverage the Cabify not only in the country, but around the world," said Pedro Meduna, who has taken over the position of general manager of the company in Brazil in recent weeks. To win market, Cabify will download prices To the state, the executive said the company's plan is to double its revenues in the country next semester. For this, the company will change its profile: Leave the status of "premium transport Service", as sold in the country since its arrival in 2016, and will reduce the fares for passengers – the measure was announced in the last week, in event held in São Paulo. In the capital of São Paulo, the price of races will fall between 20% and 25%, depending on the time and demand. In addition, to attract drivers, the company also promoted an aggressive cut in its earnings: it will only be 10% of the total amount of travel. According to the state, the competition practices commissions in the House from 13% to 25%. "We decided we don't need to be the most expensive app to keep growing," Meduna said. It is a change of speech: In the recent past, the Spaniard said that competitors, like Uber, had artificially low prices, because they would be "buying market". By integrating Cabify and Easy, the company will also expand its area of expertise – while Cabify was present in only eight cities, it would now reach 47 municipalities. Initially, only taxi drivers will be available to meet the new locations, but the plan is to bring in common car motorists as soon as possible. In February, it is worth remembering, Cabify received US $70 million by means of a closed agreement with IDB Invest Bank. Asked about the topic, Meduna clarifies that this money is not connected to the new investment in the country. In the second half, the company will also have skets The Cabify also promises to "brief" the operation of electric scooters of the brand Movo. Meduna says that the company is forming the team of Movo in Brazil and that between 5000 and 10000 sketes have already been ordered to run through the streets of the country. The company must start the operation in four or five cities, already in the second semester. When this happens, Cabify will be the transport application with the largest number of modal alternatives in the country, encompassing private cars, taxis, skits and helicopters – these, in partnership with Voom, a subsidiary of Airbus.