Kiosks cariocas dribble effects of seasonality with shows and new menu

Before new consumption habits and the sudden temperature fluctuations, kiosks of the Rio de Janeiro reinvent the business proposition in order to extend the time spent by the client within the environment and, consequently, lessen the effects of seasonality. "Currently, the Carpenter and the tourists began to consider the edge as a leisure area, with a process of improving the physical structure of the site, carrying out many events and gastronomic variety," said the CEO of Orla River Dealership, John Marcello Barreto , responsible for the administration of the local kiosks. According to the Executive – depending on the location of each kiosk – the increase in the movement of customers with the offer of live shows reaches between 20:30%. "If you look at the profile of consumption on the edge is very difficult to see, for example, a fast food business. People are more willing to sit around chatting with friends. Now, the gain is not in customer churn, but keep him, "said Barreto. Today, the orla Carr hosting around 309 kiosks, according to Barreto, meet consumers belonging to all social classes, in order that the beach is one of the more democratic environments ". He exemplifies that local business diversification with the presence of the kiosk Neighbor Gastrobar, which has average ticket R $150; and also with the Espetto unit, with average spending of R $65. The account Executive that the company administrator has an "annual calendar of actions" whose function is to establish events as the effects of seasonality. "We had the day of the Wine with the presence of a sommelier and, in October, we should promote actions for the children's day," he recalled. Coconut water to wine one of the examples of kiosks that sought to renew the business profile is the Thing of Carioca-located in the District of Copacabana. "We hired a consultancy to reshape our portfolio. For this winter, we have created a menu of wines and sparkling wines to reach other audiences, "said the owner of the business, Mauro Joppert. According to him, another type of measure was adopted in the face of strong low in customer flow in certain periods of the day. "During times of low demand, we do shows and events in partnership with travel agencies," he added. Sharing the same position of renovation, the owner of the kiosk Rico Point, Rico de Souza, account that went on to promote sporting events to generate greater flow of customers. "Seven years ago, the Rio de Janeiro wasn't receiving a Brazilian championship surfing," he said, noting that events like this should generate growth of 20% in the flow of customers. In addition, with the attendance of a public "varied and demanding", he acknowledges that there was a need to hire a chef to a more sophisticated "cuisine". As a direct reflection of those strategic marketing actions, Souza says that the finer sell dishes as the quickest snacks. Asked about expectations for the summer, the Executive argues that the average ticket should increase by at least 30% with the insertion of vegan products, snacks more "light", natural juices and realization of music shows on the weekends. "With the rising temperatures, we intend to add more food and beverage options on the menu," he said.