13th salary will warm the children's items for sale

With 10 day forecast ending in September, the first installment of the 13th to retirees should warm the movement in the retail sector in the third quarter. This consumer group must channel their spending as much on clothes as in items for grandchildren, considering the approach of children's day and the period of seasonal promotions. "I believe that this extra income can provide an opportunity to spend beyond the day to day expenses, we can see a consumption for these individuals ' autopresentearem ' as well as shopping for her grandchildren, since many retirees are grandparents and one of the largest joys for them is gifting the children, "said the Director of HAI retail Consulting & Gabrielle Fernandes. According to her, the anticipation of these deposits will serve to boost and accelerate sales of children's day, with a view to the progressive discounts of these commemorative dates in areas such as apparel and toys. " I also believe that this movement occurs during the Black Friday, in November, "said the expert. According to her, the preferred shopping channel this consumer group must be verified in physical stores than in e-commerce, due to the habit of buying products through the internet is not yet applicant in this age range. A company that has been preparing for the final stretch of the year is the underwear retailer network Mash. "Since the end of July and beginning of August we're holding some of our releases for early September, whereas it is historically a bad month for retail," said retail Manager of Mash, Bianca Santini. According to the Executive, in the second half, there is a higher possibility of exploring the potential of sales of products for children, due to the anticipation of the 13th salary of retirees, the approach of the children's day and Black Friday. "The participation of children's parts in total sales volume is around 10%. This percentage tends to vary greatly, and may reach 20% depending on the point of sale, "said Bianca, remembering also that, in October and November, the average ticket tends to climb R $105 R $120. The period that the expense of the customers more rises at Christmas, reaching R $150. "In October we will have a special action for children, with the insertion of small gifts in the realization of purchases in our units," she said. In this sense, according to her, over the same period from 2017, it is estimated that there will be growth of 5% in sales volume. The Executive points out that a more intense demand must be observed in November and December – after defining the political landscape of the country. An eye on toys in parallel with the positive outlook of the textile retailer, commercial Director of the toy store chain Ri Happy, Sandra Haddad says that the business works with more than 5000 items in several categories for this children's day ". With this, the strategies of the network is based on special offers, free events in stores on Saturdays "which stimulate the play", exclusive toys for the date of the main children's market licenses and lines with own brand items. In relation to the anticipation of the first installment of the 13th of retirees, says this extraordinary income is "a hand in the budget of customers" and that they hope to raise the percentage of growth compared to the same period in the previous year – without citing figures.