Netshoes intensifies ' official ' stores management

The Brazilian e-commerce sporting goods Netshoes bet in providing services related to the online sale of products of the greatest football teams to leverage the billing. Between 2016 and 2017, the deal presented a 54% growth in revenue through the initiative. In place since 2008, the strategy has intensified in the last three years and aims to meet not only sports brands, but also business linked to the clothing industry. According to the Director of marketing and sales of Netshoes, André Shinohara, the initiative covers all logistics customer sales. "Currently we are working with the purchase of the stock of the mate, i.e. all logistics is the responsibility of the Reneka, beyond customer relationship, marketing, technology," said the Executive. The management also includes market intelligence and planning in the development of portfolios of products. According to him, the stakes in this type of provision of service should promote greater competitiveness for the company, becoming a business card to other future partnerships. "This further strengthens the company in association with other major brands and clubs, as well as generate new potential customers to the group," says Shinohara. Currently, the customer base Netshoes partners has about 20 large companies. Among them are the official shops of soccer teams as Cruzeiro, Internacional, Corinthians, São Paulo, Palmeiras, Sport and Vasco. Within that amount, are also sporting goods brands, such as Pa, NBA and Kappa. The management service mira also in other nations of Latin America, such as virtual stores in Mexico and Argentina. Still according to Shinohara, the amount charged by the service will "depend on the size of the operation and what will be needed to meet the customer needs "and that" there is usually a setup and a monthly maintenance ". Asked about the prospects of an increase in customer base partners, Shinohara said only that "has an aggressive plan of developing expansion", without divulging numbers related to strategy. To be or not to be? To the commercial Director of the consultancy of e-commerce platforms Group DCG, Sandro Pionkowski, the big football clubs – as well as the brands of sporting goods-tend to use the marketplaces as "appetizers" of their products for consumers in General. "Normally, the merchandise is being sold on its own official store. A ' by-product ' advertised in the marketplace provides an additional remuneration to large enterprises, "he says. Pionkowski States that, when making a purchase on these platforms marketplace, the user is often channeled to the "origin" of the product, even the official e-commerce sports brands. About possibility of accession of small business management services, the commercial Director considers that the best option is to keep the big marketplaces for the flow of users in these environments. "To enter the marketplace platforms, the lojstas small benefit by avoiding investing initial capital for the development of an e-commerce itself," says Pionkowski, remembering that the entrepreneur would also have additional costs related to attracting traffic to the official store. With that, he said, management services to large sports brands allow greater "integration" in terms of communication with the consumer and efficiency in speed of publication of notices in both environments. The Reneka did not disclose numbers related to billing, but issued a note stating that "this number is two digits and in the millions of dollars."