For Lactalis wants to popularize in Brazil famous brand in France

The cheeses and butters Président brand are very popular in France. In Brazil, however, are seen as premium products by most shoppers. To gain more space for Président in the Brazilian market, for Lactalis, owner of the brand, decided to manufacture part of the portfolio in six of the 14 factories of the company in Brazil. Are made for cheese, mozzarella dish here, provolone, gruyere, gouda, butter and cream cheese. Varieties like brie and camembert, which have controlled designation of origin continue to be brought from France. Expand sales of special cheeses is one of the goals of the national market for Lactalis. Andre Salles, President of the company in Brazil, reported that is replicating the successful model of a strategy he implemented when he was ahead of Brazil Kirin. At the brewery, the Executive bet on special beers, such as Eisenbahn, ensure higher margins. Last year, $3.6 billion in earned R for Lactalis Brazil. The company is Deputy leader of the national dairy market.