Packages: indicators of the cult of healthiness

New reports of market intelligence agency Mintel bring relevant subsidies to guide the development of flexible and rigid packaging for significant food markets. According to the study "Brazil" Juices, 39% of consumer respondents cite "No artificial ingredients" as the factor of influence on purchase of juices. The report said consumption of Snacks in Brazil, the same consulting, 42% of consumers agree with the statement "I would interested in healthy versions of my snacks/snacks Favorites" so, deduces Ana Paula Gilsogamo, specialist in Mintel food & beverage, invest in launching products that contain natural sweeteners can be a competitive differentiator in the context of various categories, such as yoghurts, chocolate and other desserts and snacks. Replacement of artificial sweeteners for culinary natural sweeteners, complements her, is also a possibility, since, according to the survey, 58% of the interviewed said trying to adopt the habit of "Limiting the amount of sugar when I bake, in tea/coffee ". As consumers realize that healthy options limited for food away from home, note Ana Paula, there is opportunity for the inclusion of healthy offerings in the menus of restaurants, bakeries and coffee shops. And even in the absence of great vegetarian and vegan diets membership, the public has sought to decrease the consumption of red meat and poultry, which can be an opportunity for other types of animal protein such as fish and seafood and other protein options sources, such as seeds and grains. Whether it's for home consumption or out of it, says the analyst, the marks must not only offer products that meet basic requirements and more generally, how to limit the amount of salt and sugar, but also waving options that can meet the needs of are still niche like functional foods, use of natural sweeteners or vegetable products as substitutes of carbohydrates and animal protein.