Euromonitor: consumption of gluten-free and lactose grows in Brazil

The Brazilians are increasingly interested in gluten-free products and dairy. This is the main trend identified by Euromonitor in a study of healthy eating featured on organic products fair Bio Brazil Fair, held on June 8. Among all categories of functional foods, natural or healthy profile, such as organic, diet and light, gluten-free products have the highest growth forecast in the country by 2022, with sales estimated to be between 35% and 40% a year. Today, the annual consumption of gluten free breads are in little more than $1 per capita dollar in Brazil. Have cakes and pasta without the component have still under $ $0.50 consumption per capita. Another trend of increased consumption in the country is the lactose-free milk, with annual estimated between 10% high and 15% over the next five years. The product maintains a high growth rate, even with a significant consumption in Brazil — sales outweigh the $ $300 million and $ $2 annual per capita. In General, the processed foods "free", in which the manufacturer your Strip some composition of nutrients which can cause discomfort to the consumer, grew at a rate of 8% per year between 2012 and 2017 in Latin America, points out the Euromonitor. A change of habit contributes to this scenario, according to Maria Mascaraque, food and nutrition consultant from Euromonitor: get all natural products is the main trend in buying healthy foods both in Brazil as globally. "Be natural is the number one priority of consumers, which helps explain why the processed foods ' free from ' organic and continue to lead the healthy products segment. Consumers seek functionality in the food we consume, but only if they are obtained through natural ingredients, "he says. Soybeans fall on the other hand, soy-based drinks are falling in the Brazilian market. Milk and juice using the grain should have reduced consumption at 10% per year by 2022, points to the survey. Other types of "alternative" milks dairy, like coconut and almond, appear as an option growing soy beverages. Although still represent less than half the market value of these, should have an annual advance around 25% over the next five years, according to the authors of the survey.