More Brazilians to buy present for mothers

This year, more Brazilians to buy mother's Day gifts. According to research of the São Paulo commercial Association (ACSP), 51% of consumers have intention of gifting mothers, against 47 percent in 2017 polling. Those who should not buy totaled 46%, compared to 49% in 2017. Have 4% of respondents do not know or have not responded (3% in the last survey). "Even if the cold doesn't come until mother's day, the areas of apparel and footwear will be the most benefited. Are the products that lead the list of gifts in the research, "says the President of ACSP and the Federation of trade associations in the State of São Paulo (Facesp), Alencar Burti. The survey shows that, in the universe of Brazilians that present mothers, 39 percent will opt for clothing, shoe, handbag or accessory, an increase compared to 2017 (34%). With 22% of the preference, the sector of accessories (such as jewel, jewelry, perfume and cosmetics) is in second place in the ranking of gifts; last year, it was 23%. The portion of undecided rose from 26% in last year to 29% in 2018 polling. "It reinforces the idea that it is essential that retailers make liquidations, promotions and disclose good offers, to attract the attention of those consumers who do not yet know what they will buy," advises Burti. In third position the flowers and the appliances were tied with 6% each. The detail is that, while the flowers fell over the past year (9%), the second category grew up in 2017, 4% of ears intended to acquire appliance. This means that the improvement of economic situation provided lower interest rates and longer time limits, putting higher value items back to the shopping basket of the Brazilians in this mother's day. Reinforces this trend of "goodies": chocolate and candy, it was the predilection of 2% of respondents in 2017, this time stayed at 0%. "The consumer is willing to spend a little more on this mothers day", concludes the President of ACSP. The poll was done by Ipsos Institute in all regions of Brazil between 1 and 15 April. Another survey, this time raised by Ibope, points out that street's shops will be sought for 71% of the population on the purchase these gifts, especially by residents of small towns (up to 50000 inhabitants). The malls are mentioned by 21% and go up to 34% when considered only the cities with more than 500,000 residents. Shopping on the internet will be a choice to only 9% of Brazilians.